As A Blog Publisher, Why Do You Write Book Reviews?

That’s actually a nicer way of summarizing some of the emails I’ve received over the last few years!

Yes, I do write reviews for the books I read, and starting in 2011 I started to make a point to write a review for most things I read.

Why do I write reviews? Well, I do read what others write for reviews, and those reviews do influence my decision to (a) first try out the free Kindle sample, which a lot of the time leads me to (b) purchasing a book.  I appreciate the time and effort complete strangers took to write a review to tell me the good and the bad, and common courtesy tells me I should do the same.  If I like a book I’ll tell you – if I didn’t like it, well, let’s just say I’ve been told my professional career has been limited a time or two for being too honest (i.e., blunt).

If you’re like me, you look at the customer reviews in order to see if you want to investigate a book further – while my general cutoff is a book needs to be at least a 4 out of 5 stars, I also read the text of the review: things that may make a reviewer dislike a book might be favorable to me and, things a reviewer absolutely loved (and mentioned in the review) could be a complete turnoff to this grey-haired guy.

I also look to see if a review on the Amazon website is from an “Amazon Verified Purchase,” which tells me the person writing the review actually purchased the item from Amazon; I don’t think people should be able to review books on Amazon unless they purchased it.

Why do I look for an Amazon Verified Purchase?  I’ve been burned too many times by friends and family of the author or shill reviews – reviewers that immediately rate everything a five star, they leave about one sentence of commentary (the minimum for an Amazon review is 20 characters), and they are generally marked by it being the one and only review a person has ever written on the Amazon website; these are typically reviews done in order to inflate a book’s overall rating.  Another good indicator is a book will have a flurry of reviews around the same day, are short and all five stars, etc.

With the thousands of books I have previewed prior to telling you about on www.fkbt.com over the years, I’ve learned to spot the friends and family reviews pretty quick.

Amazon now just has stars to hand out for reviews, but they used to break it down like this:

5 stars – I love it
4 stars – I like it
3 stars – It’s ok
2 stars – I don’t like it
1 star – I hate it

As far as the reviews I write, I try to write an honest assessment if I liked something or not without providing a spoiler: why write a spoiler and ruin it for everyone?  I also think your and my taste regarding the likes and dislikes of a particular book are more honest than a paid book reviewer a major publishing house contracts with to have in a book’s advertising materials. My motto is to keep it short and sweet on your likes and dislikes without providing a Cliff’s Notes version of the book.

There are also very few things I “love” in terms of reading as well as very few things I “hate” as both, to me, are very extreme ends of the spectrum.  Not to sound too hokey, but love and hate are permanent things and very few things qualify for either emotion.

Some people think I shouldn’t be writing reviews because I have this blog, and due to the blog’s popularity it could influence people’s behavior, especially if I “give” it a bad rating – every once in a while I will have a rather interesting dialogue with a few folks regarding the same. My response to those type of comments is my – and anyone else’s – review of a book reflects my opinion only and I don’t “give” out anything: your opinion on a book or item may vary, and we probably won’t agree on everything. For example, something I really liked you may absolutely detest and puke all over it.

The same could be true for something you thought was outstanding and I may question why it was published in the first place. When I read reviews sure, the star rating is important (see above), I don’t put that much weight into the “star” rating, but I look at the comments – mainly to see if they are substantive to back up the rating as well as to see what the reviewer’s pluses and minuses are with the book.  If you look at those written comments, sometimes they match up to the “star” rating and sometime they do not.

I also discount reviewers who rate everything a 5 star and I imagine most others do, too.

Anyway, that’s all I can type about for now. Have a great rest of your week!

Michael

The following is a revision of a post I first posted about in August 2014, and I usually repost / update it each year before Christmas. I decided to do it now for a couple of reasons – we’re in a recession now and people can always use some tips on how to get a gift card, and I have seen a lot of signs in Texas saying there is a shortage of coins and having requests for the use of exact change or a credit card. How does the world run out of coins / spare change?

If you are reading this post on the blog’s website I would appreciate a “Like” or “Share” so your friends and family can be notified of this tip, also!

Kindles and other eBook readers have some costs to them: by the time you purchase the Kindle and other related accessories (cover to protect it, maybe an extra charger, etc.) can certainly add up. However, you’ve made your initial investment in the Kindle hardware, and there is enough free content out there for you to read the rest of your life without buying another book. Forever.

Forever is a long time.

While I do read a lot of the free books I talk about here in the blog I still enjoy certain authors and will purchase a lot of books. Some of them are inexpensive offerings from independent authors and some are from your mainstream “big name” authors, and I don’t care what the price is – I’ve gottagetitnow. Well, I do care what the price is but I may just wait until it gets below $10 unless it’s a new one by David Baldacci. I’m sure there are offerings by favorite authors you want to buy, too.

So, what’s my point with this post? Great question because, as in real life, I am getting long-winded.

You have a source of “free” money you can spend in the Amazon store and you probably don’t realize it as it is right under your nose. I’m talking about your loose change.

Most of you have seen the change conversion machines in grocery and other stores, and a lot of you have used them: you take in your coffee can of loose change, dump it in the hopper, the machine counts it and then spits out a receipt you take to the cash register to redeem for paper currency or a credit in the store. The one main drawback to these machines, to me, is a lot of them take a 10% or more commission / cut of whatever you brought in as their profit. For example, at an 10% commission rate you would need to bring in $11.11 worth of change to receive a $10 bill. Some people will say “so what” and accept that as a cost of doing business vs. rolling the money yourself and either turning it in to a bank (if they accept the change these days – my local branch of Bank of America does not) or taking it to a convenience store who needs it and having everyone behind you steam as you and the convenience store clerk count out a bagful of pennies.

That’s really a stupid effective interest rate for a three day loan, assuming they empty the machine every three days.

The grocery store usually splits the fee earned 50-50 with the owner of the equipment, but even if the grocery store is providing a three day loan to the equipment maker until they are reimbursed, that is one heck of a money maker (why didn’t I think of that?)!

I’m sure some of you are still wondering what my point is with this post. I’ll get to it, I just had to set the stage.

Coinstar is one of the largest providers in the USA of this equipment to stores. They have partnered with Amazon to not charge you a fee for the change you bring in if you bring in a minimum of $5.00 worth of change, but they will give you a gift card eligible for 100% of the change you bring in to be used at the Amazon website; I am assuming Amazon is paying the commission fee as a customer acquisition cost.

That’s actually a huge benefit for you and me as we feed our Kindle book addiction or shopping habits on Amazon.

Using my earlier example, if you brought in $11.11 worth of change and selected the Amazon gift card option, you would get a $11.11 Amazon gift card as your receipt. You would then enter the gift card details on your Amazon account on your computer (or Kindle, if the wireless feature is on with the browser pointed to the Amazon website). You can then use those funds now applied to your account and buy not only Kindle books but anything else on the Amazon website.

You also don’t have to roll the coins yourself or, if your house is like mine, you have a couple of containers here and there full of spare change. You’re also not giving up any of your money as a commission just for someone to accept your spare change. I hope that’s change you can believe in (pun intended).

Coinstar has partnered with other companies in addition to Amazon to offer gift cards with no fee to you – you turn in $11.11 worth of coins, you get a $11.11 gift card to the Amazon store or to the other store(s) participating in the program. While Coinstar is one of the largest providers of this equipment to stores in the USA, they are not the only one so don’t assume your local grocery store is a Coinstar machine.

To find a Coinstar machine, you can point your web browser to https://www.coinstar.com/findakiosk and do two things from this page: (1) enter your zip code in the middle of the page to find a Coinstar machine near you, and (2) see a list of companies that have signed up for the gift card promotion by clicking “details” under the name of the store / retail location. When I just did the same for a location near me, in addition to an Amazon gift card my selections were to lots of major retailers. You can also donate the change to numerous different charities vs. taking a gift card, and the charity will receive 100% of the proceeds.

My old quart-sized Mason Jar I use to hold my change is almost full of coins, so it’s off to the Coinstar machine!

Hope that helps!

Michael

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