The Network Imperative: Community or Contagion? By Jerry Wind Yoram and Paul R. Kleindorer is free today from the Amazon Kindle store, and you can pick up your free copy by clicking here or typing in http://amzn.to/hUVMFM into your computer’s web browser.
Here is the book’s description from the Amazon website:
The rising importance of networks creates challenges and opportunities for business enterprises. On the one hand, networks lead to contagion and other risks, as seen in the spread of the 2008 global financial crisis. On the other hand, networks present opportunities for building community, as in the rapid rise of companies such as eBay, Google, Facebook, and other network-based enterprises. In this chapter, the authors point out that network-based models for business challenge the traditional view of capabilities and strategies that are the focus of most management thinking, making it clear that the opportunities and threats presented by networks cannot be ignored.
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